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Renowned psychologist Walter Mischel, designer of the famous Marshmallow Test, explains what self-control is and how to master it.

A child is presented with a marshmallow and given a choice: Eat this one now, or wait and enjoy two later. What will she do? And what are the implications for her behavior later in life?

The world's leading expert on self-control, Walter Mischel has proven that the ability to delay gratification is critical for a successful life, predicting higher SAT scores, better social and cognitive functioning, a healthier lifestyle and a greater sense of self-worth. But is willpower prewired, or can it be taught?

In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life - from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

• Sales Rank: #5295 in Audible
• Published on: 2014-09-23
• Released on: 2014-09-23
• Format: Unabridged
• Original language: English
• Running time: 474 minutes

Most helpful customer reviews

103 of 109 people found the following review helpful.
The best book on self-control thus far, by the man who started it all.
By Dr. Chuck Chakrapani
The Marshmallow Test by Walter Mischel, the man who started it all, is a book on self-control, probably the best one on the subject thus far. This book is everything that the currently leading book on the subject (Willpower by Baumeister and Tierney) is not: intellectually coherent, scientifically sophisticated, and concerned more about sound reasoning than about sound bites.

Research on self-control was probably started in earnest in the 1960s with Walter Mischel's celebrated "Marshmallow Test". Children around the age of five were given a choice between one marshmallow now or two marshmallows later, a delay lasting up to 20 minutes. While some ate the marshmallow right away, others used different strategies to control themselves such as averting their gaze, pulling their hair, squirming, closing their eyes or just sniffing the marshmallow and putting it back. The implications of this research came to life when researchers went back to the same children several years later. They found children who exercised self-control and waited 15 or 20 minutes to double their payoff had higher grade point averages, made more money and were fitter (as measured by BMI) when they were adults.

Genetics clearly plays a role in the level of self-control one has. The message of the book is that genetics is not destiny. Willpower is a cognitive ability and, because our brains are much more plastic than had been imagined in the past, we can substantially increase this crucial ability to control ourselves. This book shows how to gain more self-control.

Paralleling Daniel Kahneman's model of "fast" and "slow" thinking, Mischel describes two systems in the brain: "hot" (limbic) and "cold" (prefrontal cortex). The hot system deals with immediate rewards and threats while the cold system deals with delayed consequences. The key to self-control is cooling the hot system where appropriate. We need to learn to activate our prefrontal cortex first before the limbic system kicks in.

Can we actually increase our self-control? Mischel's response is yes, if you believe you can and if you really want to. In other words, you can increase your self-control if you approach it with a mindset that believes that increasing self-control is possible as opposed to a helpless mindset that believes willpower is a limited resource over which you have no control. But just having the right mindset may not be enough. We need strategies to cool our warm system.

Commonly used strategies for self-control often include removing the source of temptations (don't have junk foods around, if you are trying to eat healthy) or surrounding yourself with people who do not eat junk food. But these strategies are likely to fail without effective pre-commitment. You can remove all cigarettes from sight and yet mooch them from others. You can clear junk food from the kitchen and yet help yourself to sugar-laden cookies in business meetings. Mischel suggests that we should use more robust strategies based on research. Some such strategies are:

* MAKE UP "IF...THEN" RULES. We tend to react to cues out of habit. Create new habits with new cues. IF I go to a restaurant, THEN I will start my meal with a salad. IF I get an email notification, THEN I will finish the next item on my to-do list before reading the email. When well-rehearsed and practiced, the desired behavior is triggered automatically without effort.

* COOL THE NOW, HEAT THE LATER. Vividly imagine the negative consequences of immediate gratification: Whenever you are tempted to smoke, visualize the picture of a cancerous lung. If you are tempted overeat, visualize the picture of a person who is unfit and out of shape.

* DISTANCE YOURSELF FROM THE SITUATION. Refer to yourself in the third person. Instead of saying "I've to finish the report by tomorrow", I can say "Chuck has to finish the report by tomorrow." This way you distance yourself and change your role to that of an observer. This makes the completion of the task easier.

* SHIFT YOUR FOCUS FROM HOT TO COOL PROPERTIES. Shift your attention from the hot to the not-so-hot attributes of the stimulus: Instead of looking at the chocolate as a tasty flavorful treat look at it as a brown square, wrapped in paper. By focusing your attention on the on the cool attributes of a stimulus, we can decrease its appeal.

What about all that talk we hear about willpower being a limited resource, the mysterious "ego energy" - whatever that is - being "depleted" fast dragging your willpower along with it (which you can apparently restore with the help of glucose) and the oft-quoted generalization that "willpower is like a muscle"? Mischel wisely ignores such half-baked and sound bite oriented interpretation of research data by Baumeister and associates and gently points to the work done by Carol Dweck of Stanford University, which suggests self-control is not a limited resource and one's mindset can affect one's level of self-control.

While the book summarizes relevant research leading to its conclusions, it is much more than that. It is part a self-help book and part a look back at the work of an eminent psychologist who, at 84 years age, has chosen to share his wisdom gained through a lifetime of research in his first-ever nonacademic book. A man with nothing prove after 55 years in the academe and over 200 publications to his credit, Walter Mischel wears his wisdom lightly. He says in the introduction that he imagined himself "having a leisurely conversation with you, the reader". What a conversation it is!

139 of 151 people found the following review helpful.
Interesting Read, but Potentially Misleading
By Brandon Schultz
Mischel is a gifted researcher and writer. His book masterfully summarizes a long line of research on self-control and motivation that, as a school psychologist, I have been fascinated with for some time. Thankfully, Mischel is able to step outside the academic stodginess of research articles to tell the stories behind them. However, I think many readers will be disappointed by Mischel's discussion of the implications of this research because he ultimately ends with what I would call "evidence-based platitudes." His recommendations for helping children develop self-control consist of strategies that virtually every reader would have presupposed. Namely, reward effort (not outcomes), be consistent, and be a good role model. If you are looking for a life-altering read, these "insights" are likely to disappoint (judging from the more critical reviews here on Amazon).

But the reason I give the book three stars (despite the engaging writing) is that in several sections throughout the book Mischel seems to suggest that research-informed self-control training can only be found in programs like KIPP charter schools. In truth, these insights have been discussed in the educational literature for a very long time, and I sincerely doubt that there is a teacher education program anywhere that does not train these strategies. The implementation, however, varies as a function of local resources and parent support (two things that KIPP definitely has going for it). In another example, Mischel highlights a specific study on computer-based cognitive training, even though meta-analyses of this literature suggests that it is, at best, minimally effective in immediate, near-transfer learning tasks (no benefit for delayed, near- or far-transfer tasks). I'm sure many readers will read this section and come away with the impression that cognitive training is the wave of the future (it's not).

In short, Mischel relies heavily on anecdotes to tell his stories, and the selection of these anecdotes inescapably creates subtle and unfortunate spin that folks unfamiliar with the literature could easily misinterpret.

111 of 120 people found the following review helpful.
"Human nature is more flexible and open to change than has long been assumed."
By E. Bukowsky
Dr. Walter Mischel administered "The Marshmallow Test," to young children at Standford University's Bing Nursery School in the 1960s. This study showed that even four and five year olds are capable of delaying gratification. What no one could have predicted is that many children who successfully resisted eating a tempting treat (in order to receive a greater reward later) carried this trait with them into later life. In this work of non-fiction, Mischel, who has a PhD in clinical psychology and has taught at Harvard, Stanford, and Columbia University, explores the concept of self-control in depth and explains how we can use cognitive skills to cool down our "hot impulses." By doing so, we may empower ourselves to make more constructive decisions.

Mischel draws on decades of studies that shed light on "who we are; what we can be; how our minds work; how we can--and can't--control our impulses, emotions, and dispositions; how we can change; and how we can raise and educate our children." The author asks: Can we reduce the number of school dropouts? Stick to weight-loss and exercise regimens? Save more for our retirement? Create educational programs that will build character and help our kids succeed in their professional and personal lives? Unfortunately, helping people do the right thing (provided we even know what the right thing is) is not easy; many of us procrastinate, rationalize, and have difficulty staying motivated. Common sense is uncommon, and few people are consistently prudent in every area of their lives. However, trying to use proper cognitive skills to achieve important goals often pays rich dividends

The book's conversational style, humane and compassionate message, and entertaining anecdotes make it a pleasure to read. Dr. Mischel does not talk down to us as he addresses questions that many people are curious about, such as "Is self-control prewired?" Although he does not presume to have all the answers--after all, our knowledge of how the human mind works is far from complete--Mischel gives us the benefit of years of experience at looking into the practical implications (positive and negative) of impulse control. By keeping our emotions from always getting the better of us--by employing "strategies and insights, as well as goals and motivation"--Mischel suggests that we are more likely to live happier, healthier, and more fulfilling lives.

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If you are a man, you know what it’s like. You worry, wonder, and agonize over it. You don’t understand it. You can’t control it. Now there is PENIS POWER. Breaking the silent barrier of embarrassment and effectively addressing every essential aspect of penis weakness and related medical conditions, this revolutionary guide speaks to straight men, gay men, lovers, partners, and wives. PENIS POWER is a meticulous and entertaining examination of the essentials of male sexual health, arousal, and anatomy. Drawing on fascinating case histories, urologist, Dr. Dudley Seth Danoff has written the definitive book for identifying your penis personality, banishing stress from the bedroom and making sex fun again.

• Sales Rank: #7198741 in Books
• Published on: 2010-01-14
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.29 pounds
• Binding: Paperback
• 400 pages

Features

• Penis Power: dicovering superpotency Paperback - January 14, 2010 by M.D. Dudley Seth Danoff (Author)
• If you are a man, you know what it's like. You worry, wonder, and agonize over it. You don't understand it. You can't control it. Now there is PENIS POWER. Breaking the silent barrier of embarrassment and effectively addressing every essential aspect of penis weakness and related medical conditions, this revolutionary guide speaks to straight men, gay men, lovers, partners, and wives. PENIS POWER is a meticulous and entertaining examination of the essentials of male sexual health, arousal, and anatomy. Drawing on fascinating case histories, urologist, Dr. Dudley Seth Danoff has written the definitive book for identifying your penis personality, banishing stress from the bedroom and making sex fun again.
• Paperback: 400 pages Publisher: AuthorHouse (January 14, 2010) Language: English ISBN-10: 1449037852 ISBN-13: 978-1449037857 Product Dimensions: 0.9 x 8.9 x 5.9 inches Shipping Weight: 1.2 pounds Average Customer Review: 4.2 out of 5 stars See all reviews (6 customer reviews) Amazon Best Sellers Rank: #3,009,321 in Books (See Top 100 in Books) Did we miss any relevant features for this product? Tell us what we missed. Would you like to update product info, give feedback on images, or tell us about a lower price? Editorial Reviews Review "Dr. Danoff, a world-class urologist, has written a world-class book that should be read by every man and woman who enjoys sex." -Wolfgang Puck, restaurateur and chef, Spago
• "A probing and entertaining analysis of the mysteries, legends, and misconceptions surrounding the organ that has preoccupied the world ever since Eve bit the apple!" -Leo A. Gordon, MD, associate director of surgical education, Cedars-Sinai Medical Center "Dispels many male myths, especially about size. A must-read for all men and the women who love them!" -Naura Hayden, author, How to Satisfy a Woman Every Time . . . and Have Her Beg for More! "A must read for all men who care about their physical and sexual health." -Joe Weider, bodybuilder, fitness guru, and publisher, Men's Fitness magazine "Insightful, educational, and liberating-this book is going to help a lot of people." -Bill Paxton, actor "At last it is great to see a volume that produces such a constant flow of information. The information fills nearly every void on the subject and finally exposes the long and short of it." -Johnny Mathis, singer --This text refers to an alternate Paperback edition. About the Author Dudley Seth Danoff, MD, FACS, is a diplomate of the American Board of Urology and a fellow of the American College of Surgeons, with a medical degree from Yale University and urologic surgical training and fellowship from Columbia University-Presbyterian Medical Center. He is a former member of the clinical faculty at the University of California-Los Angeles School of Medicine, the founder and president of the Cedars-Sinai Tower Urology Medical Group, and the author of Superpotency. He lives in Beverly Hills, California. --This text refers to an alternate Paperback edition.
• Most Helpful 12 of 12 people found the following review helpful What a great book!!! By John Michael Senger on June 22, 2010 Format: Paperback That the author of Penis Power was advised not to put the word "penis" in the title because it would be offensive to many is strong evidence of the need for this book. Dudley Seth Danoff, an experienced urologist and urological surgeon at Cedars-Sinai Medical Center in Los Angeles, has written a serious and readable manual for anyone with an interest in men's sexual health--an audience that should include nearly every adult. To quote Dr. Danoff, "Doctors talk about the penis only when a patient brings it up because there is a problem." Penis Power is a mix of basic scientific and medical information on the fundamental operation of the penis and its related organs and systems, interspersed with observations gleaned from nearly forty years of medical practice and teaching. A great deal of space is devoted to the connection between a man's self image and his sexual functioning. "From my clinical observations, the single biggest sexual worry of contemporary men is that they will not provide their partners with orgasms of spectacular quantity and quality," Danoff writes. The author covers a broad range of topics in Penis Power, including not only sexually transmitted diseases, but various kinds of erectile dysfunction, their causes and cures. Along the way, he extinguishes many of the myths circumscribing the penis, such as that size makes a difference and that there are treatments or procedures for making a penis larger or more potent. While the book is devoid of the charts and graphs resulting from actual scientific studies, its information is precise and clear. The author insists that readers (and men, in particular) desperately need the information in this book.Read more ›

Review

“Dr. Danoff, a world-class urologist, has written a world-class book that should be read by every man and woman who enjoys sex.”� —Wolfgang Puck, restaurateur and chef, Spago

“A probing and entertaining analysis of the mysteries, legends, and misconceptions surrounding the organ that has preoccupied the world ever since Eve bit the apple!”� —Leo A. Gordon, MD, associate director of surgical education, Cedars-Sinai Medical Center

“Dispels many male myths, especially about size. A must-read for all men and the women who love them!”� —Naura Hayden, author, How to Satisfy a Woman Every Time . . . and Have Her Beg for More!

“A must read for all men who care about their physical and sexual health.”� —Joe Weider, bodybuilder, fitness guru, and publisher, Men’s Fitness magazine

“Insightful, educational, and liberating—this book is going to help a lot of people.”� —Bill Paxton, actor

“At last it is great to see a volume that produces such a constant flow of information. The information fills nearly every void on the subject and finally exposes the long and short of it.”� —Johnny Mathis, singer

About the Author

Dudley Seth Danoff, MD, FACS, is a diplomate of the American Board of Urology and a fellow of the American College of Surgeons, with a medical degree from Yale University and urologic surgical training and fellowship from Columbia University–Presbyterian Medical Center. He is a former member of the clinical faculty�at the�University of California–Los Angeles School of Medicine, the founder and president of the Cedars-Sinai Tower Urology Medical Group, and the author of Superpotency. He lives in Beverly Hills, California.

Most helpful customer reviews

14 of 14 people found the following review helpful.
What a great book!!!
By Baruch I.
That the author of Penis Power was advised not to put the word "penis" in the title because it would be offensive to many is strong evidence of the need for this book. Dudley Seth Danoff, an experienced urologist and urological surgeon at Cedars-Sinai Medical Center in Los Angeles, has written a serious and readable manual for anyone with an interest in men's sexual health--an audience that should include nearly every adult. To quote Dr. Danoff, "Doctors talk about the penis only when a patient brings it up because there is a problem."
Penis Power is a mix of basic scientific and medical information on the fundamental operation of the penis and its related organs and systems, interspersed with observations gleaned from nearly forty years of medical practice and teaching.

A great deal of space is devoted to the connection between a man's self image and his sexual functioning. "From my clinical observations, the single biggest sexual worry of contemporary men is that they will not provide their partners with orgasms of spectacular quantity and quality," Danoff writes.

The author covers a broad range of topics in Penis Power, including not only sexually transmitted diseases, but various kinds of erectile dysfunction, their causes and cures. Along the way, he extinguishes many of the myths circumscribing the penis, such as that size makes a difference and that there are treatments or procedures for making a penis larger or more potent. While the book is devoid of the charts and graphs resulting from actual scientific studies, its information is precise and clear. The author insists that readers (and men, in particular) desperately need the information in this book. "I want to drive home the message that using your penis for the purpose nature intended is not only one of life's great pleasures, but also good for your health in general."

The doctor's reference to "health in general" includes mental and emotional health as well as physical health. Penis Power carries a strong, clear message that male sexuality must be developed and applied responsibly and that, if it is so applied, it can lead to more fulfilling and long-lasting relationships. Danoff consistently and forthrightly condemns exploitive male sexual standards. He notes, "the superpotent man always behaves with sensitivity, awareness, and integrity. He knows where to draw the line, especially when a partner says `No!'" Later he writes, "You should care about your partner's sexual pleasure as much as your own."

Finally, Danoff includes a chapter addressed to women and many of their concerns regarding male sexuality and a chapter for men concerned with the aging process and its effect on sexuality. Penis Power is an informative user's manual whose time has come.

John Michael Senger

5 of 5 people found the following review helpful.
Everyone Must Read This - Really!
By Jerry W Hall
I heard Dr. Danoff on the Michelangelo Signorile Show and was naturally curious. Particularly if you are a guy, this is a must read; it should be required reading at some point in our human development. Like it or not, the connections between our penises and our brains are an essential fact of our being; I am now convinced of that. Dr. Danoff speaks to us in a way that is easily understood, drawing on thousands of case studies in his practice. This book could save many guys (and perhaps women as well) thousands of dollars on drugs, procedures, and psychotherapy.

2 of 2 people found the following review helpful.
Dr. Dudley Danoff's PENIS POWER helps you realize the connection between knowing your body & yourself
By Cyrus Webb
I first came to this book not realizing what I would find, but I have to say that I got so much valuable information that I have shared since reading it.

Yes, Dr. Dudley Danoff's book PENIS POWER does discuss sexual health and performance, but if you think it's just about that, then you are missing the majority of its value. What I got from the book is not just the importance of knowing your body but realizing the connection between your feelings and your sexual performance and health. The book really stresses the importance of getting to know what is affecting you mentally and how that impacts the rest of your life.

I also appreciated the importance of knowing what can do harm to the body and affect not just your sexual health but your health overall. Communication is stressed throughout the pages of PENIS POWER as well as how a healthy appreciation for yourself and your body can help you in other areas of your life.

Though the title might seem provocative the content is definitely worth your time, and might in some ways prove life-saving as Dr. Danoff addresses some of the things men can do to improve their lives.

Written in a manner that is easy to understand and appreciate, PENIS POWER helps you to realize the connection between knowing your body and knowing yourself.

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Sometimes you just have to believe. Finding her destiny nearly cost her everything. Kristia knows she can handle whatever The Fates throw at her next—including her long-awaited honeymoon with the God of Winter. But as things heat up between Kristia and Ull, a frost settles over Asgard. An unexpected death marks the beginning of the end, much earlier than anyone expected. Kristia’s barely begun to understand what she’s capable of, and controlling her powers seems completely out of her grasp. With her new family fighting for their lives, and Ull fighting for their future, Kristia has to make a devastating choice: preserve the life she loves, or protect the god she can’t live without?

• Sales Rank: #2012516 in Books
• Published on: 2015-01-14
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .65" w x 5.00" l, .62 pounds
• Binding: Paperback
• 258 pages

From the Author
Visit stbende.com to get books of S.T.'s for�FREE!Also by S.T. Bende:The Elsker Saga:Elsker (Book 1)Endre (Book 2)Tro (Book 3)Tur (The Elsker Saga prequel novella)The��re�Saga:Perfekt Order (The��re�Saga: Book 1)�Perfekt Control (The��re�Saga: Book 2)Perfekt Balance (The��re�Saga:�Book 3)Perfect Match (The��re�Saga:�Book 4) - Coming 2017Untitled Book 5 (The��re�Saga: Book 5) Coming 2017Tusen takk�for sharing your reading time with our crazy Norse crews!

Most helpful customer reviews

7 of 7 people found the following review helpful.
The best book in the series so far.
By xrayer
This series just keeps getting better and better. After you attend the wedding of Krista and Ull you get to witness the making of a goddess. The honeymoon is going well but as they decide to return home the fight of their lives is before them. Krista is trying to learn to control her visions and foresee the future of Asgard. Will she be able to see the enemies and help save Asgard?

The action in this book was non stop. At times I was scared to turn the page because I did not want to see who was going to face death. It was like reading through your fingers. LOL. We watch the fight to save Asgard play out and you will hold your breath throughout. We also learn more about some of the secondary characters. There is a twist at the end that you won't see coming.

I will certainly be putting S.T. Bende on my must read author list.

I received a gift copy in exchange from an honest review.

4 of 4 people found the following review helpful.
Wonderful series with a sweet romance.
By Cheshire Cat
Finally the Honeymoon! I must say, I love Ull and Kristia. They are just so very sweet. And fun. And funny. And sexy in their very adorable way. All the build-up of their relationship was lovely and I caught myself grinning and sighing contentedly often during this book, particularly the first half. Just seeing Ull and Kristia let loose and be completely free with each was the best. I especially loved the new fun side of Ull we got to see. This story gave me all kinds of happy.

Besides the happy honeymooning, we still have the ever impending doom of battle on its way. Elfie himself takes persistent, annoying, crazy, evil guy to a new level. He's not toying around anymore. There are some great battle scenes here and I liked the various perspectives we're able to take on them. I was certainly biting my nails at one point as I flipped through the pages, nerves on high alert. I wanted a bit more, too, but was content with the tension and intensity of the scenes.

I love the Elsker Saga series. The combination of Norse mythology with the modern world, the beauty of finding your true love and soulmate, the sweet tenderness of friendship and romance, the intensity of impending battle and doom. All these things make this series very special and a journey I loved taking. The author even notes there will more to come with a new Norse crew, and I can't wait to see what comes next.

Overall rating: 4.5 Stars

3 of 3 people found the following review helpful.
Fantastic Ending to a Standout Series
By Amazon Customer
I didn't think I could possibly love this series more, but Ms. Bende has proven me wrong! This conclusion to the Elsker Saga was phenomenal, and sweeps you off your feet from the very first page. Ms. Bende has such an elegant way with words that you will never want to stop reading. Because of this, you'll easily devour this book in one sitting (even though you want it last forever)! The scenes were yet again perfectly and richly described so you can easily picture every minute detail as if you were truly standing next to the characters. Ms. Bende weaves the Norse mythology into the story seamlessly, and it makes for such an exciting read as you learn Norse mythology and are taken on an exciting adventure. She obviously did her research, and I loved every single second of it.

Kristia has always been one of my favorite characters because she has always been strong, but she truly blossoms in this one into a brave warrior. She takes on the role that she must to fight and defend Asgard (and Midgard) from Ragnarok, and is certainly kick ass! Ull is as amazing as ever, and will have you swooning so many times throughout the story. He would go to the ends of the earth for Kristia, and he proves how much he cares and loves her in this novel. The romance between Ull and Kristia can't be denied, and their entire honeymoon was extraordinarily magical and lovely.

The action is at an all time high once you reach the halfway point in this novel, and it is never-ending excitement until the end. There's plenty of fighting, deception, and sadly death (but don't worry too much). I loved that there was peek into Kristia and Ull's future, as it gave the series as a whole a very nice conclusion. That being said, I definitely wouldn't mind reading more!!

I highly recommend checking this book out for fans of the Elsker Saga. It is not to be missed!! I can't wait to read more amazing adventures from Ms. Bende (maybe even another novella *hint hint*).
5+++++ stars

Happy reading :)

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[R315.Ebook] Free Ebook Make Enemies & Gain Fans, by Snask

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Snask is a branding, design and film agency based in the heart of Stockholm. They are young, successful, bold, edgy and self-confident. They challenge the design industry by doing things differently. And that inspires and attracts, because if you combine young, successful, bold, edgy and self-confident, you get something people like or even want to become themselves.

Snask has been around for 5 years and is the perfect example of a new breed in the design world. Their international fame was built via blogs and by delivering entertaining keynotes at international conferences. Now they share how they think, talk, lie, kiss and tell. You will learn how to pee on yourself or tell pink lies and find out why making enemies is a good thing.

Reading a design book has never been more fun and creative entrepreneurship has never been as inspiring as doing it the Snask way!

• Sales Rank: #1920077 in Books
• Published on: 2013-04-02
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: .60" h x 6.50" w x 9.00" l, 1.00 pounds
• Binding: Paperback
• 192 pages

About the Author
Snask is a branding, design and film agency based in the heart of Stockholm. They are young, successful, bold, edgy and self-confident. They challenge the design industry by doing things differently. And that inspires and attracts, because if you combine young, successful, bold, edgy and self-confident, you get something people like or even want to become themselves.
Snask has been around for 5 years and is the perfect example of a new breed in the design world. Their international fame was built via blogs and by delivering entertaining keynotes at international conferences.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Must read for any designer with a set of balls.
By @stimolaDESIGN
This book is a great read for any designer with the balls to be brash and take chances. The story of Snask's early days. Passionately going after what they want and pushing their way in by staying humble and showing they have the balls to do it. It's just inspiring and hilarious....so just buy it!

2 of 2 people found the following review helpful.
It’s deliciously snasky!
By Connor Lyon
I don’t usually do things like this but when you come across a book so profoundly down-to-earth, funny and inspiring, you can’t help but tell people about it. Today, that is you. So take 5 minutes out of your day, go grab a coffee, and get comfy’n’stuff.

Written by Stockholm based design agency SNASK, Make Enemies & Gain Fans is a collection of the struggles during the “Dog Years”, inspirational tips’n’advice and hilarious anecdotes, all packed together in a deceivingly innocent pink and gold book.

This book is not for the faint-hearted. There is no room for “good” work or any form of mediocrity in the minds of Fredrik �st and Magnus Berg. Either go hard or go home! Design students and professionals alike need to take notice to the words in this book. Be bold, be vibrant and be ballsy (Not necessarily in that order). People are more likely to notice you. Then again, Magnus is constantly referred to as “Pussy” throughout the book so you might be fine.

SNASK are here to show the world that there is no one-way of doing business. These are the guys who have gone to talks with a rock band, have held and DJ’d their own club nights and dressed up as Steve Irwin to deliver a pitch. Some things have worked, and others, not so much. But what matters is that they have done everything completely different, in true hipster fashion.

A very easy, addictive read for any “creative” who wants to make enemies, gain fans and have fun while doing it. Get the book. You will not regret it. It’s deliciously snasky!

5 of 6 people found the following review helpful.
Great Cover, Good Book
By Seth P
Be clear- this book gets a five-star review for the same reason I purchased it- its amazing cover. Snask is a well-regarded design and branding firm based in Stockholm, Sweden; their signature gold/pinking and bold thinking have served them well in the past and are in full effect here. The striking design and title have attracted interest from others each time I've read it in coffee shops, which was twice, and a target-rich environment for design-minded creatives to be sure, but still an impressive response rate.

The title isn't prefaced with a "How to..." for a reason. It's a declarative statement, not the name of a step-by-step manual. You won't learn how to set type or do business the Snask way. If anything, my takeaway was that the Snask way is just that -theirs- and that creatives should, you know, create their own way in the world.

The book is a short, funny, breezy read written over a long weekend by the firm's founders (accompanied by a student-written case study giving an outsiders' perspective on the studio). It's not particularly challenging thematically, either. I imagine the target reader won't glean much new information from ME&GF, but will surely be inspired by Freddie & Magnus and the work they present throughout the tome to go out and create without overthinking it.

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[J973.Ebook] Fee Download Wertorientierte Unternehmenssteuerung: Konzepte - Implementierung - Praxisstatements (German Edition), by J�rgen Weber, Urs Bramseman

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Die Autoren verstehen wertorientierte Unternehmenssteuerung als Herausforderung der Implementierung wertorientierter Kennzahlen. Sie gehen auf die Zielplanung, die Anreizgestaltung, das interne Berichtswesen, die Kommunikation mit dem Kapitalmarkt und den eigentlichen Implementierungsprozess ausführlich ein. Statements von Praktikern geben Einblick in die Erfahrungen erfolgreicher Unternehmen bei der Einführung der Wertorientierten Unternehmenssteuerung.

• Published on: 2004-09-30
• Original language: German
• Dimensions: 9.53" h x 1.06" w x 6.85" l,
• Binding: Hardcover
• 409 pages

Review
"Das Buch glänzt durch seine gute Kombination von Theorie und Praxis, von analytischem und verbalen Teilen und durch gute Grafiken und Statements von Praktikern. [...] Ein Buch zur wertorientierten Unternehmensführung, das seines gleichen auf dem Markt noch nicht gefunden hat." www.mediavalley.de, 26.02.2007 "Das Buch schafft eine breite und fundierte Orientierungs- und Diskussionsgrundlage, die vermutlich ohne Beispiel ist [...]. Der Leser bekommt eine verlässliche Hilfe und einen Kompass durch die Problemfelder der Wertorientierten Unternehmenssteuerung an die Hand gegeben." Controller Magazin, 02/2005

From the Back Cover
Wertorientierte Unternehmenssteuerung wird nur dann erfolgreich sein, wenn sie ganzheitlich, strukturiert und an den Fähigkeiten und Zielen der betroffenen Mitarbeiter ausgerichtet ist. Die Autoren verstehen wertorientierte Unternehmenssteuerung als Herausforderung der Implementierung wertorientierter Kennzahlen. Sie gehen auf die Zielplanung, die Anreizgestaltung, das interne Berichtswesen, die Kommunikation mit dem Kapitalmarkt und den eigentlichen Implementierungsprozess ausführlich ein. Statements von Praktikern geben Einblick in die Erfahrungen erfolgreicher Unternehmen bei der Einführung der wertorientierten Unternehmenssteuerung. "Die Wertorientierung bleibt das Thema in der Diskussion um eine erfolgreiche Unternehmensführung. Das Autorenteam um Jürgen Weber zeigt auf theoretisch anspruchsvolle Weise, wie die Umsetzung der wertorientierten Unternehmensführung in der Unternehmenspraxis gelingen kann." (Prof. Dr. Dieter Pfaff, Universität Zürich) "Um die Idee der Wertorientierung fest in den Köpfen der Mitarbeiter zu verankern, muss sie auf allen Ebenen implementiert werden. Dafür ist ein auf die Ziele der Wertorientierung abgestimmtes Anreizsystem unerlässlich. Genau hierauf weist dieses Buch hin." ( Prof. Dr. Bernhard Pellens, Ruhr-Universität Bochum)

About the Author
Prof. Dr. Jürgen Weber ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Controlling und Telekommunikation an der WHU und Gründungsgesellschafter der CTcon GmbH. Er ist vielfach ausgewiesener Controlling-Experte und Herausgeber der Fachzeitschrift "Controlling & Management". Urs Bramsemann und Carsten Heineke sind wissenschaftliche Mitarbeiter am Lehrstuhl von Professor Weber. Dr. Bernhard Hirsch ist wissenschaftlicher Assistent am Lehrstuhl von Professor Weber und Schriftleiter der Fachzeitschrift "Controlling & Management".

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Golden-haired Aurora Kimberly possessed only one passion - to live a simple life on the lush island paradise her family had been given by the English Crown. Now, her treasure was about to be threatened...by Velerian Hawkesworth, Duke of Farminster, who came to claim the heiress promised to him in a marriage contract. But the free-spirited beauty had no intention of letting some pompus duke carry her off to a cold and gloomy country. Soon, she and her sister Cally, who had always yearned for the luxurious life of a duchess, had switched places.

• Sales Rank: #157172 in Books
• Published on: 2012-02-01
• Released on: 2012-02-01
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x .90" w x 5.58" l, .65 pounds
• Binding: Paperback
• 376 pages

About the Author
Bertrice Smallhas written thirty novels of historical romance and two erotic novellas. She is a New York Times bestselling author and the recipient of numerous awards. In keeping with her profession, Bertrice Small lives in the oldest English-speaking town in the state of New York, founded in 1640. Her light-filled studio includes the paintings of her favorite cover artist, Elaine Duillo, and a large library—but no computer as she works on an IBM Quietwriter 7. Her longtime assistant, Judy Walker, types the final draft. Because she believes in happy endings, Bertrice Small has been married to the same man, her hero, George, for thirty-eight years. They have a son, Thomas, a daughter-in-law, Megan, and two adorable grandchildren, Chandler David and Cora Alexandra. Longtime readers will be happy to know that Nicki the Cockatiel flourishes along with his fellow housemates, Pookie, the long-haired greige and white, Honeybun, the petite orange lady cat with the cream-colored paws, and Finnegan, the black long-haired baby of the family, who is almost two.

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1 of 1 people found the following review helpful.
Sure it won't disappoint, reader is a Bertrice Small fan
By GlitzyGiGi
Sure it won't disappoint, reader is a Bertrice Small fan , has read most of her books with great delight & enjoyment. Suspect this will be equally entertaining.

1 of 1 people found the following review helpful.
The Silk Merchant's Daughters series
By SLB
I have always like Bertrice Small's books. I like the era they are set in. I fell in love with Rome when I visited there in1998. Its the history that fasinates.

0 of 0 people found the following review helpful.
Always Enjoyable Reading A Beatrice Small HR
By drcmb
I discovered Beatrice Small about 4 years ago. I have read most of her books and really enjoy them. I don't even mind the frequent captures to harems. Her historical writings and descriptions of the time are well-honed. I am very saddened that she died last year as I had looked forward to many more of her historical romances.

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• Sales Rank: #6886092 in Books
• Binding: Paperback

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• Published on: 1992-11
• Format: Import
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

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