Download PDF Design Elements, Form & Space: A Graphic Style Manual for Understanding Structure and Design, by Dennis Puhalla
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Design Elements, Form & Space: A Graphic Style Manual for Understanding Structure and Design, by Dennis Puhalla
Download PDF Design Elements, Form & Space: A Graphic Style Manual for Understanding Structure and Design, by Dennis Puhalla
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Design principles never change. They serve as the foundation of the designer's thought process and are the essential tools that define a visual language. With hundreds of fundamental principles for creating successful design compositions, Design Elements: Form & Space establishes a basis for visual organization strategies and serves as a comprehensive manual for graphic designers. Understanding how elements interact in a layout is a critical step in stimulating visual thinking and compositional decision-making, and this book illustrates these principles in numerous diagrams, drawings, and practical examples of application. You'll also learn how conventional color harmonies effect form and space and how to apply elements to images and type to create balanced layouts. Gain a deeper aesthetic understanding of form in the context of ordering space with Design Elements: Form & Space.
- Sales Rank: #341059 in Books
- Brand: Puhalla, Dennis M.
- Published on: 2011-07-01
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x .50" w x 8.25" l, 1.39 pounds
- Binding: Flexibound
- 168 pages
About the Author
Dennis Puhalla is a professor of design at the University of Cincinnati in the School of Design within the College of Design, Architecture, Art and Planning. He teaches undergraduate courses in color theory, principles of two- and three-dimensional design, visual language design, and motion design. He resides in Cincinnati, OH.
Most helpful customer reviews
18 of 18 people found the following review helpful.
Designing with the Whole Brain
By Brandon M.
This book takes a very academic approach to teaching graphic design in the effort to give designers an objective criteria to apply in the evaluation of the strengths and weakness of a composition. It opens by linking the principles of design to semiotics, which interprets language to be any system of communication such as words, signs, symbols, images, and music through which meaning is constructed by the logical relationships of its component parts. Point, line, plane, and volume are the syntax of visual language and shape, size, color, and texture form the structure. From that foundation the rest of the book discusses the logic that has gone into the placement, grouping, alignment, visual flow, divisions of space, as well as color schemes, through progressive demonstrations of very basic layouts to compelling, visual compositions in an in-depth study and analysis of design that I haven't come across before in other design books. I was particularly excited about the creative utilization of the implied forces of space and the fibonacci series in the creation of non-rectangular grids, which helped the book in evading its somewhat dry academic tone in my opinion and allowed me to see the value in an intellectual foundation in the application of the creative process in design, as a field of communication.
4 of 4 people found the following review helpful.
Design Student Handbook
By Jenna
Design Elements Form and Space by Dennis M. Puhalla (Ph.D) is an amazingly helpful textbook and I would recommend it to any new design student, or anyone interested in design and the elements that make it up. I was assigned this book as a freshman going to school for graphic design and I thought buying a book for this major was very unnecessary. Little did I know that this book would not only teach me a ton about the elements of design (color theory, ordering strategy, spatial structure, order and forces) but it also has an abundance of pictorial examples of what they are talking about and explaining. I know this is important to me, and other designers because most designers are very visual learners. The images are a huge part, and show more than enough examples to help me comprehend the elements that would be otherwise hard to understand without pictorial examples. This book has taught me a lot, and has come in handy more than once. The readings I was assigned were easy to comprehend, and I have even gone back to this book for projects more than once. I am very happy with the purchase I made when buying this book. The size is not too big, and (obviously) the cover was designed beautifully so I don’t mind grabbing it and taking it places with me. It’s also a joy to look at when searching for inspiration or rules for designing multiple projects. It’s not too text-heavy and not too difficult to understand. My professors used this book for inspiration for some of our projects my first semester. I attended the University Of Cincinnati Blue Ash and having this book to remind me of the design elements and rules while even almost completely following the project guidelines was beyond helpful. I appreciated my teachers for doing this because being a brand-new college student in a very demanding major can be extremely stressful, and having a book full of guidelines to push you in the right direction is sometimes all you need to keep you from a project-induced panic attack. I have not had many other purely design books, but compared to the books I have purchased for typography and drawing I would consider this the most helpful, and easy to read. So all together, this book is a very easy read, beautifully designed, and can be a huge factor in creating something aesthetically pleasing hopefully resulting in a 4.0.
0 of 0 people found the following review helpful.
The realest graphic design manual.
By Gerald F
I've owned this book for years. It's a fundamental book in my repertoire. The book is advanced in a lot of ways. It assumes you are looking to produce professional design in the near future and thus, is not for beginners. The principles are easy to employ right away and are easy to practice in your own designs. I highly recommend to anyone in the graphic design industry.
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